In the ever-evolving landscape of digital marketing, staying updated with the latest trends and strategies in Pay-Per-Click (PPC) advertising is crucial. Following industry experts can provide invaluable insights and guidance. Here, we highlight the top 10 PPC experts you should follow on LinkedIn.

1. Larry Kim

   • Bio: Larry Kim is the founder of WordStream, a leading PPC management software company, and CEO of MobileMonkey, a chatbot platform. Known for his innovative ideas and thought leadership in the PPC space, Larry is a prolific writer and speaker.
   • Website: MobileMonkey
   • LinkedIn: Larry Kim

2. Brad Geddes

   • Bio: Co-Founder of AdAlysis, Brad Geddes is a well-respected PPC expert with over two decades of experience. He is a regular speaker at industry conferences and author of “Advanced Google AdWords”.
   • Website: AdAlysis
   • LinkedIn: Brad Geddes

3. Ginny Marvin

   • Bio: As a former Editor-in-Chief at Search Engine Land and now Ads Product Liaison at Google, Ginny Marvin has an extensive background in PPC and search marketing. She frequently shares valuable insights on the latest trends and developments in the industry.
   • Website: Ginny Marvin on Search Engine Land
   • LinkedIn: Ginny Marvin

4. Purna Virji

   • Bio: Purna Virji is a Senior Content Solutions Evangelist at LinkedIn and was previously a Senior Manager at Microsoft Advertising. She is a keynote speaker, award-winning marketer, and influential voice in PPC and content marketing.
   • Website: Purna Virji
   • LinkedIn: Purna Virji

5. Timothy Jensen

   • Bio: Timothy Jensen is a Campaign Manager at Clix Marketing with extensive experience in PPC management and strategy. He regularly contributes to industry publications and shares practical PPC advice.
   • Website: Clix Marketing
   • LinkedIn: Timothy Jensen

6. Frederick Vallaeys

   • Bio: Co-Founder of Optmyzr and a former Google AdWords Evangelist, Frederick Vallaeys is a leading voice in PPC automation and optimization. He is also an author and frequent conference speaker.
   • Website: Optmyzr
   • LinkedIn: Frederick Vallaeys

7. Julie Bacchini

   • Bio: Julie Bacchini is the President of Neptune Moon LLC and an expert in PPC and search engine marketing. She hosts the popular PPC Chat on Twitter and is a sought-after speaker and consultant.
   • Website: Neptune Moon
   • LinkedIn: Julie Bacchini

8. Kirk Williams

   • Bio: Founder of ZATO Marketing, Kirk Williams is a specialist in e-commerce PPC and a frequent contributor to industry blogs and conferences. His insights on PPC strategy and management are highly regarded.
   • Website: ZATO Marketing
   • LinkedIn: Kirk Williams

9. Melissa Mackey

   • Bio: As the Search Supervisor at Gyro and a recognized PPC expert, Melissa Mackey brings years of experience and practical advice to the table. She writes extensively about PPC strategies and trends.
   • Website: Melissa Mackey on WordStream
   • LinkedIn: Melissa Mackey

10. Susan Wenograd

    • Bio: Susan Wenograd is a Chief Marketing Officer at Aimclear and a veteran in the PPC industry. Her expertise spans across PPC, social media advertising, and digital marketing strategy.
    • Website: Susan Wenograd
    • LinkedIn: Susan Wenograd

Following these experts on LinkedIn will keep you informed about the latest PPC trends, strategies, and best practices. Stay ahead of the curve by learning from the best in the industry.